New Approaches to Stopping Demand

Thu, September 24 | 1:30 PM EDT– 2:30 PM EDT
Topic: Programming, Conceptual | Knowledge Level: Intermediate

Jenny Almquist and John Pulley

Human trafficking will never be overcome without first dealing with the demand side of the equation, where statistics show that buyers are predominantly men. After spending 10 years fighting trafficking with Fierce Freedom, Jenny Almquist made a radical choice to do something different in the struggling fight against demand. This session will discuss her decision to hire John Pulley, a former buyer, to find new ways to fight demand as well as the surprisingly effective impact that has had in reaching men and getting them involved in the fight. Attendees will discover the benefits gained from getting inside the mind of a reformed buyer and how this can assist you in our mission to eradicate human trafficking. After this session, attendees will leave with new strategies to communicate effectively with men and get them actively involved in the fight, will understand the impact a reformed buyer has had on legislators and law enforcement officials, and will know the right questions to ask of yourself and your organization before engaging with a former buyer.


Presentation Objectives
  • Challenge agency leaders to resource former buyers to fight demand
  • Offer a space where practical questions can be discussed regarding organizational programming with a former buyer
  • Give real life examples of challenges and successes
About the Presenters
Jenny Almquist

Jenny Almquist is the Executive Director of Fierce Freedom. She has worked since 2008 to build Fierce Freedom so that awareness and education about the horrors of human trafficking can continue to spread. Her main goal is to educate and move people to action, to work toward the abolishment of this horrific crime.


John Pulley

John Pulley is a Demand Reduction Expert with Fierce Freedom. A former buyer of sex, John’s eyes were opened to the realities of sex trafficking in America after attending his first conference on human trafficking in 2018. John speaks about the demand side of trafficking at regional and national conferences while leading donor relations and fundraising efforts at Fierce Freedom.